Mel has an eye for opportunity and a passion for helping businesses succeed.
Having worked in creative industries for over 10 years (both within Australia and abroad), has provided Mel with diverse exposure to varying industry types, cultures and client portfolios.
A Bachelor Degree in Visual Communication & Design, coupled with her on-the-ground industry experience, means Mel is equipped with the know-how and can-do attitude to help clients market and grow their business. She is a firm believer in objective-based marketing and focuses on the outcomes. Mel has managed and executed integrated marketing solutions for clients from branding, digital/online and print, to website concept development & execution; devising of digital strategies and delivering solutions for SEO & SEM.
- Digital marketing campaign setup, management, optimisation, analysis and reporting, including pay per click campaigns via mediums such as Google Adwords, online publications and Facebook
- Providing clients with strategic advice and ongoing project management to ensure projects are delivered on time, on budget and objectives are being met, if not exceeded
- Consideration of aesthetics with functionality towards design
- Expertise in platforms including Adobe Business Catalyst, Google Analytics, Google Adwords, Facebook, Twitter, LinkedIn and YouTube