Search engine marketing encompasses any marketing which involves this search engines. This includes SEO (search engine optimisation) and PPC (pay per click) strategies such as Google Adwords and Bing Ads. Having a great website is only the tip of the iceberg. The real challenge is driving qualified visitors to your website.
Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!
Our recommended strategy is to start with SEO (Search Engine Optimisation) to ensure all technical aspects of your website are handled including Google Webmaster Tools being installed on your website, and ensuring your site has been successfully submitted to Google via a sitemap. We will then implement a range of SEO strategies to incrementally increase traffic to your website. This is however a slow burn marketing approach. It can take 3-4 months to see results of any real note. Later, we recommend PPC strategies. If you do SEO first, you will get a better result than without. However if you have an urgent need to gain visibility on search engines, of occasion we will jump straight to PPC strategies.
A top organic (SEO) ranking will achieve up to a 20-30% CTR, and a top paid (PPC) ranking with achieve up to a 15% CTR. But
combining a top listing in both organic and paid, has an exponential affect. Rather then A + B, a combination of both strategies will see
you achieving a 20-30% bigger portion of the pie. We’ll drink to that!
Contact us
Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!
Our recommended strategy is to start with SEO (Search Engine Optimisation) to ensure all technical aspects of your website are handled including Google Webmaster Tools being installed on your website, and ensuring your site has been successfully submitted to Google via a sitemap. We will then implement a range of SEO strategies to incrementally increase traffic to your website. This is however a slow burn marketing approach. It can take 3-4 months to see results of any real note. Later, we recommend PPC strategies. If you do SEO first, you will get a better result than without. However if you have an urgent need to gain visibility on search engines, of occasion we will jump straight to PPC strategies.
A top organic (SEO) ranking will achieve up to a 20-30% CTR, and a top paid (PPC) ranking with achieve up to a 15% CTR. But
combining a top listing in both organic and paid, has an exponential affect. Rather then A + B, a combination of both strategies will see
you achieving a 20-30% bigger portion of the pie. We’ll drink to that!
Contact us
Belinda Watman, AAA Finance and Insurance