Not only is this annoying to your potential customers, but starting April 21 2015, Google, the search engine with the largest market share in Australia, will be expanding their use of mobile-friendliness as a ranking signal, and those sites which are not mobile friendly will be penalised.
Google have warned that his change will affect mobile searches worldwide, and will have a significant impact on businesses search results. What it means is if your website is not mobile responsive i.e. it doesn’t display well on mobile devices, it could be relegated on the search engines despite what other SEO activities you engage in.
We’re therefore encouraging all of our clients and wider networks to contact us immediately to ensure their websites are mobile responsive, and remove the risk of losing their valuable rankings on the search engines, and potentially the traffic, leads and sales they currently rely upon.
In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.
Since that date the time has come to seriously consider integration of mobile-friendly versions of all mission-critical assets: applications, data, the website, communications, demos, sales materials, customer service, etc
Most websites designed pre 2013 aren't mobile friendly and will need adjustments.
What's involved in making my website mobile responsive?For some companies this means making some minor adjustments to their existing sites.
Others will simply need to select and implement a new mobile responsive theme, and others still will need to completely overhaul their websites.
It really requires a case by case assessment subject to what platform they are currently on, when the site was created and how it was created in order to make a recommendation.
OPTION 1 - I already have a Wordpress or Business Catalyst website and I just need to install a new mobile responsive theme. My website is less than 15 pages and is not an ecommerce site.
SOLUTION - Our Website Refresh package should be suitable for you, and comes in at a cost of just $1000+GST. It takes one day and we will schedule this at our next available option.
OPTION 2 - My website is more than 15 pages and less than 30 pages and is not an ecommerce site.
SOLUTION - Our Website in a Day package should be suitable for you, and comes in at a cost of just $2500+GST. It takes one day and we will schedule this at our next available option.